Marketing Research Expert

Overview

SMstudy® Certified Marketing Research Experts are experienced in facilitating appropriate assessment tools to measure factors that help drive better corporate decision making and in turn more decisive marketing actions. SMstudy® Certified Marketing Research Experts execute processes associated with planning and conducting a marketing research project. Processes include understanding the research problem; selecting a suitable research design; collecting, processing analyzing and interpreting data; and presenting the results to the key decision makers. Successful candidates will be awarded the SMstudy® Marketing Strategy Expert certification by SMstudy® after passing the exam.

Price (*ask for discount) 600 USD
Access period 180 days

Prerequisite list

  • Candidates should have a minimum of five years work experience.
  • It is preferable to complete the SMstudy® Certified Marketing Research Specialist certification and study all processes in the SMstudy® Guide – Marketing Research book before applying for the SMstudy® Certified Marketing Research Expert certification.

Audience list

  • This certification is appropriate for Sales and Marketing Professionals and Specialists interested in becoming a Marketing Research Expert.

What is included

  • Online + VMEdu Mobile App
  • Videos
  • Engaging case studies
  • Full-length simulated exam
  • Chapter tests
  • Study guides and podcasts
  • Certification Exam

Certification Info

  • How To Earn?  You must complete the online course and pass the proctored online exam.
  • How To Maintain?  N/A

Certification Exam Format

  • Multiple Choice
  • 180 questions for the exam
  • One mark awarded for every right answer
  • No negative marks for wrong answers
  • 240 minutes duration
  • Proctored online exam

Retake policy

  • If you are unable to pass the exam, you can schedule again by paying $60.

Enrollment Policy

  • You should pay the online course fee then the online course access will be granted to you within 1 week after receiving payment.
  • Course fee payment is not refundable.

Frequently Asked Questions

Course Outline

Introduction
  • A Brief History of Marketing Research
  • Corporate Strategy Overview
  • Aspects of Sales and Marketing
  • Levels of Sales and Marketing Strategy
  • Marketing Strategy Overview
  • Marketing Research Overview
Define Research Problem and Choose Research Design
  • Design Research Problem
  • Choose Research Design
Data Collection
  • Collect Secondary Data
  • Collect Primary Data
Data Processing and Data Analysis
  • Data Processing
  • Data Analysis
Data Interpretation and Reporting
  • Data Interpretation
  • Reporting
Appendix
  • Data
  • Statistical Measurement of Data
  • Probability
  • Random Variables and Probability Distributions
  • Sampling Distributions
  • Methods of Least Square
  • Analysis with Statistical Package