Mobile Marketing Foundations

Overview

Understand the basics of Mobile Marketing. Learn the best practices to interact with a mobile customer and how to launch mobile campaigns that impact sales and brand loyalty.

Price 50 USD
Access Period 180 days

Prerequisite list

  • knowledge of Digital Marketing is required to take up this training. However, awareness of the principles of marketing will help, but is not mandatory.

Audience list

  • Fresh Graduates
  • Business Owners
  • Web Designers
  • Web Marketers
  • Professionals in their early career
  • Marketing Professionals

What is included

  • 2+ hours of high-quality e-learning content Covers the comprehensive areas in Mobile Marketing
  • Case studies with B2B exampless
  • Simulation exam
  • Quizzes to track progress
  • Course completion certificate

Certification Info

  • How To Earn?  • Complete 85% of the course. • Complete 1 simulation test with a minimum score of 60%.
  • How To Maintain?  N/A

Certification Exam Format

  • N/A.

Retake policy

  • N/A.

Enrollment Policy

  • You should pay the online course fee then the online course access will be granted to you within 1 week after receiving payment.
  • Course fee payment is not refundable.

Frequently Asked Questions

Course Outline

Introduction to Mobile Marketing
  • Introduction
  • Definition of Mobile Marketing
  • Importance of Mobile Marketing
  • Mobile as a Promotional and an Engagement Tool
  • Mobile Marketing vs Mobile Advertising
  • Mobile and Other Channels
  • Key takeways
  • Quiz
Mobile Products and Services
  • Introduction
  • Mobile Marketing Tools
  • Location Marketing Services
  • Mobile Web Applications and eCommerce
  • Key Takeaways
  • Quiz
Promotions and Incentives
  • Introduction
  • Incentives for Mobile Channels
  • Methods of Offering Mobile Incentives
  • Mobile Incentives and Promotions
  • Changeover to Mobile Coupons
  • Key Takeaways
  • Quiz
Integration with Marketing Mix
  • Introduction
  • Multi-channel Marketing Plan
  • Mobile Marketing Strategy Plan
  • Elements of Mobile Marketing Mix
  • Segmentation and Targeting
  • Key Takeaways
  • Quiz
Mobile Advertising
  • Introduction
  • Mobile Advertising
  • Mobile Marketing and Mobile Advertising
  • Mobile Advertising Channels
  • Types of Mobile Ads
  • Strategies for Successful Mobile Advertising
  • Key Takeaways
  • Quiz
Mobile Analysis
  • Introduction
  • Types of Analysis
  • Mobile Marketing vs Ads-based Analysis
  • Google as a Main Player
  • Mobile Audience and Their Behavior
  • Methods of Tracking Usage
  • Key Takeaways
  • Quiz
Rules and Regulations
  • Introduction
  • Rules and regulations and code of conduct
  • Mobile Marketing Guidelines
  • Spam laws
  • Regulations in Major Markets
  • Key Takeaways
  • Quiz