Digital Marketing Professional

Overview

SMstudy® Certified Digital Marketing Professionals facilitate well-planned digital marketing strategies to meet the targets set by the overall Marketing Strategy. Given the nature of the constantly evolving online world - with new channels developing with greater frequency, and audiences exploring new sources of online content- Digital Marketing is one of the most crucial aspects of sales and marketing. A SMstudy® Certified Marketing Strategy Professional is able to define all marketing activities that use electronic devices connected to the internet to engage with customers. Successful candidates will be awarded the SMstudy® Certified Digital Marketing Professional certification by SMstudy after passing the exam.

Price (*ask for discount) 300 USD
Access period 180 days

Prerequisite list

  • There is no formal prerequisite for this certification. However, it is preferable to complete the SMstudy® Certified Digital Marketing Associate and study the recommended processes from the SMstudy Guide – Digital Marketing book before applying for the SMstudy® Certified Digital Marketing Professional.

Audience list

  • Anyone who is interested in becoming a Digital Marketing Professional.

What is included

  • Online + VMEdu Mobile App
  • Videos
  • E-copy of SBOK Guide
  • Certification Exam

Certification Info

  • How To Earn?  You must complete the online course and pass the proctored online exam.
  • How To Maintain?  N/A

Certification Exam Format

  • Multiple Choice
  • 100 questions for the exam
  • One mark awarded for every right answer
  • No negative marks for wrong answers
  • 120 minutes duration
  • Proctored online exam

Retake policy

  • If you are unable to pass the exam, you can schedule again by paying $60.

Enrollment Policy

  • You should pay the online course fee then the online course access will be granted to you within 1 week after receiving payment.
  • Course fee payment is not refundable.

Frequently Asked Questions

Course Outline

Introduction
  • A Brief History of Digital Marketing
  • Corporate Strategy Overview
  • Aspects of Sales and Marketing
  • Levels of Sales and Marketing Strategy
  • Marketing Strategy Overview
  • Digital Marketing Overview
Understand and Evaluate Digital Marketing (DM) Channels
  • Understand Available DM Channels
  • Evaluate DM Channels
Plan and Develop DM Channels
  • Plan and Develop Website Channel
  • Plan and Develop Mobile Channel
  • Plan and Develop Social Media Channel
Optimize Website
  • Optimize Website for Reach
  • Optimize Website for Relationship
  • Optimize Website for Reputation
Optimize Mobile/Tablet/Devices
  • Optimize Mobile Site and App for Reach
  • Optimize Mobile Site and App for Relationship
  • Optimize Mobile Site and App for Reputation
Optimize Social Media
  • Optimize Social Media for Reach
  • Optimize Social Media for Relationship
  • Optimize Social Media for Reputation
Other Important Elements of DM Channels
  • E-mail Marketing
  • Web Analytics
  • Search Marketing
  • Popular Social Media Platforms
  • Affiliate Marketing
  • Search Engine Optimization