Digital Marketing Expert

Overview

SMstudy® Certified Digital Marketing Experts are experienced in facilitating well-planned digital marketing strategies to meet the targets set by the Corporate Marketing Strategy. Given the nature of the constantly evolving online world - with new channels developing with greater frequency, and audiences exploring new sources of online content- Digital Marketing is one of the most crucial aspects of sales and marketing. SMstudy® Certified Digital Marketing Experts are able to define all marketing activities that use electronic devices connected to the internet to engage with customers. Experts will also be able to plan, develop and optimize available digital marketing channels to achieve the objectives defined for a product. Successful candidates will be awarded the SMstudy® Digital Marketing Expert certification by SMstudy® after passing the exam.

Price (*ask for discount) 600 USD
Access period 180 days

Prerequisite list

  • Candidates should have a minimum of five years work experience.
  • It is preferable to complete the SMstudy® Certified Digital Marketing Specialist certification and study all processes in the SMstudy® Guide – Digital Marketing book before applying for the SMstudy® Certified Digital Marketing Expert certification.

Audience list

  • This certification is appropriate for Sales and Marketing Professionals and Specialists interested in becoming a Digital Marketing Expert.

What is included

  • Online + VMEdu Mobile App
  • Videos
  • E-copy of SBOK Guide
  • Certification Exam

Certification Info

  • How To Earn?  You must complete the online course and pass the proctored online exam.
  • How To Maintain?  N/A

Certification Exam Format

  • Multiple Choice
  • 180 questions
  • One mark awarded for every right answer
  • No negative marks for wrong answers
  • 240 minutes duration
  • Proctored online exam

Retake policy

  • If you are unable to pass the exam, you can schedule again by paying $60.

Enrollment Policy

  • You should pay the online course fee then the online course access will be granted to you within 1 week after receiving payment.
  • Course fee payment is not refundable.

Frequently Asked Questions

Course Outline

Introduction
  • A Brief History of Digital Marketing
  • Corporate Strategy Overview
  • Aspects of Sales and Marketing
  • Levels of Sales and Marketing Strategy
  • Marketing Strategy Overview
  • Digital Marketing Overview
Understand and Evaluate Digital Marketing (DM) Channels
  • Understand Available DM Channels
  • Evaluate DM Channels
Plan and Develop DM Channels
  • Plan and Develop Website Channel
  • Plan and Develop Mobile Channel
  • Plan and Develop Social Media Channel
Optimize Website
  • Optimize Website for Reach
  • Optimize Website for Relationship
  • Optimize Website for Reputation
Optimize Mobile/Tablet/Devices
  • Optimize Mobile Site and App for Reach
  • Optimize Mobile Site and App for Relationship
  • Optimize Mobile Site and App for Reputation
Optimize Social Media
  • Optimize Social Media for Reach
  • Optimize Social Media for Relationship
  • Optimize Social Media for Reputation
Other Important Elements of DM Channels
  • E-mail Marketing
  • Web Analytics
  • Search Marketing
  • Popular Social Media Platforms
  • Affiliate Marketing
  • Search Engine Optimization