Marketing Strategy Professional

Overview

A SMstudy® Certified Marketing Strategy Professional facilitates well-planned marketing strategies to satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies. Marketing Strategy is one of the most crucial Aspects of Sales and Marketing. A SMstudy® Certified Marketing Strategy Professional is able to define a product’s or brand’s unique value proposition, target markets, and strategies to connect with defined audiences. This professional is able to specify the overall pricing and distribution strategies of a product or brand, and outline the objectives, metrics and budgets for all marketing activities. Successful candidates will be awarded the SMstudy® Certified Marketing Strategy Professional certification by SMstudy after passing the exam.

Price (*ask for discount) 300 USD
Access period 180 days

Prerequisite list

  • There is no formal prerequisite for this certification. However, it is preferable to complete the SMstudy® Certified Marketing Strategy Associate and study the recommended processes from the SMstudy Guide – Marketing Strategy book before applying for the SMstudy® Certified Marketing Strategy Professional.

Audience list

  • Anyone who is interested in becoming a Marketing Strategy Professional.

What is included

  • Online + VMEdu Mobile App
  • Videos
  • E-copy of SBOK Guide
  • Certification Exam

Certification Info

  • How To Earn?  You must complete the online course and pass the proctored online exam.
  • How To Maintain?  N/A

Certification Exam Format

  • Multiple Choice
  • 100 questions for the exam
  • One mark awarded for every right answer
  • No negative marks for wrong answers
  • 120 minutes duration
  • Proctored online exam

Retake policy

  • If you are unable to pass the exam, you can schedule again by paying $60.

Enrollment Policy

  • You should pay the online course fee then the online course access will be granted to you within 1 week after receiving payment.
  • Course fee payment is not refundable.

Frequently Asked Questions

Course Outline

Introduction
  • Evolution of Sales and Marketing
  • Corporate Strategy and its Relationship to Sales and Marketing
  • Aspects of Sales and Marketing
  • Levels of Sales and Marketing Strategy
  • Marketing Strategy Overview
Analyze Market Opportunity
  • Determine Strengths and Weaknesses
  • Determine Opportunities and Threats
Define Competition, Targeting and Positioning
  • Identify Competition
  • Select Target Segments
  • Create Differentiated Positioning
Determine Pricing and Distribution Strategies
  • Determine Pricing Strategies
  • Determine Distribution Strategies
Determine Metrics, Objectives, Marketing Aspects and Budget Allocation
  • Determine Metrics
  • Determine Objectives
  • Decide Marketing Aspects and Allocate Budget